:root{
  --night:#0e1920;
  --night-2:#15252e;
  --paper:#f3f1ed;
  --card:#ffffff;
  --ink:#10191f;
  --ink-soft:#4f5b64;
  --on-night:#eef1f2;
  --on-night-soft:#a9b6bd;
  --line:rgba(16,25,31,.14);
  --line-night:rgba(238,241,242,.16);
  --accent:#bf3b66;
  --accent-hover:#a62f58;
  --accent-light:#f58aab;
  --focus:#f58aab;
  --display:"Bricolage Grotesque","Arial Narrow",Arial,sans-serif;
  --body:"Instrument Sans",-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
  --wrap:1160px;
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px}
::selection{background:var(--accent);color:#fff}
.skip{position:absolute;left:-999px;top:8px;background:#fff;color:var(--ink);padding:10px 16px;z-index:100;border-radius:4px}
.skip:focus{left:8px}

.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 28px}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.05;letter-spacing:-.015em;margin:0;text-wrap:balance}
h2{font-size:clamp(32px,4.6vw,54px)}
h3{font-size:22px;letter-spacing:-.005em;line-height:1.2}
p{margin:0}
.label{font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.on-night .label,.label.light{color:var(--accent-light)}
.measure{max-width:62ch}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(14,25,32,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line-night)}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{font-family:var(--display);font-weight:800;font-size:26px;letter-spacing:.16em;text-decoration:none;color:var(--on-night)}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none;margin:0;padding:0}
.nav-links a{color:var(--on-night-soft);text-decoration:none;font-size:13.5px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;padding:8px 0;border-bottom:2px solid transparent;transition:color .15s,border-color .15s}
.nav-links a:hover{color:var(--on-night)}
.nav-links a[aria-current="page"]{color:var(--on-night);border-bottom-color:var(--accent-light)}
.nav-links .nav-cta{color:#fff;background:var(--accent);padding:10px 18px;border-radius:999px;border-bottom:0}
.nav-links .nav-cta:hover{background:var(--accent-hover)}
.nav-links .nav-cta[aria-current="page"]{border-bottom:0;box-shadow:0 0 0 2px var(--accent-light)}
.nav-toggle{display:none;background:none;border:0;color:var(--on-night);padding:10px;margin-right:-10px;cursor:pointer}
.nav-toggle svg{display:block}

/* hero (home) */
.hero{position:relative;color:var(--on-night);background:var(--night) url("../img/hero.jpg") center 38%/cover no-repeat;min-height:clamp(560px,84svh,780px);display:flex;align-items:flex-end;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(14,25,32,.2) 0%,rgba(14,25,32,.55) 55%,rgba(14,25,32,.94) 100%)}
.hero .wrap{padding-bottom:64px;padding-top:120px}
.hero-mark{font-family:var(--display);font-weight:800;font-size:clamp(96px,19vw,248px);line-height:.82;letter-spacing:.04em;margin-left:-.04em}
.tagline{display:flex;flex-wrap:wrap;gap:4px 22px;margin:22px 0 0;font-size:clamp(15px,1.7vw,19px);font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--on-night)}
.hero-sub{margin-top:26px;max-width:46ch;text-wrap:balance;font-size:clamp(18px,1.9vw,22px);line-height:1.5;color:var(--on-night)}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}

.btn{display:inline-flex;align-items:center;gap:10px;font:600 15px/1 var(--body);letter-spacing:.02em;text-decoration:none;padding:17px 26px;border-radius:999px;border:1.5px solid transparent;cursor:pointer;transition:background .15s,color .15s,border-color .15s}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-hover)}
.btn-ghost{border-color:rgba(238,241,242,.5);color:var(--on-night);background:transparent}
.btn-ghost:hover{background:var(--on-night);color:var(--night);border-color:var(--on-night)}
.btn svg{width:16px;height:16px}

/* inner-page hero */
.page-hero{position:relative;color:var(--on-night);background-color:var(--night);background-size:cover;background-repeat:no-repeat;isolation:isolate;display:flex;align-items:flex-end;min-height:clamp(380px,52svh,500px)}
.page-hero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(14,25,32,.35) 0%,rgba(14,25,32,.9) 100%)}
.page-hero .wrap{padding-top:110px;padding-bottom:52px}
.page-hero h1{font-size:clamp(46px,8vw,104px);line-height:.92;letter-spacing:-.025em;font-weight:800;margin-top:16px}
.page-hero .lead{margin-top:22px;max-width:44ch;font-size:clamp(18px,2vw,23px);line-height:1.45}
.bg-brands{background-image:url("../img/brands-hero.jpg");background-position:center 55%}
.bg-creators{background-image:url("../img/creators-hero.jpg");background-position:center 62%}
.bg-contact{background-image:url("../img/contact-hero.jpg");background-position:center 60%}

/* sections */
.section{padding:104px 0}
.section-tight{padding:76px 0}
.on-night{background:var(--night);color:var(--on-night)}
.on-night .muted{color:var(--on-night-soft)}
.muted{color:var(--ink-soft)}

/* about */
.about{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:72px;align-items:center}
.about h2{margin:14px 0 26px}
.about p+p{margin-top:18px}
.about-lede{font-size:clamp(20px,2.1vw,25px);line-height:1.45;font-weight:500}
.about-photo{position:relative;aspect-ratio:4/5;overflow:hidden;border-radius:4px}
.about-photo img{width:100%;height:100%;object-fit:cover}

/* tiles */
.tiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:64px}
.tile{position:relative;text-decoration:none;aspect-ratio:4/5;overflow:hidden;border-radius:4px;color:#fff;isolation:isolate;display:flex;align-items:flex-end}
.tile img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .5s ease}
.tile::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(14,25,32,0) 45%,rgba(14,25,32,.86) 100%)}
.tile:hover img{transform:scale(1.04)}
.tile-body{padding:26px}
.tile-body h3{margin-bottom:6px}
.tile-body p{font-size:15px;line-height:1.5;color:rgba(255,255,255,.88)}

/* capabilities */
.cap-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:end;margin-bottom:64px}
.cap-head h2{margin-top:14px}
.caps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0 36px;list-style:none;margin:0;padding:0}
.caps li{border-top:1px solid var(--line-night);padding:26px 0 40px}
.caps h3{font-size:20px;margin-bottom:8px}
.caps p{font-size:15px;line-height:1.55;color:var(--on-night-soft)}
.cap-foot{margin-top:12px;max-width:62ch;color:var(--on-night-soft)}

/* audience split */
.split{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.panel{position:relative;display:flex;align-items:flex-end;min-height:480px;overflow:hidden;border-radius:4px;color:#fff;text-decoration:none;isolation:isolate}
.panel img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .6s ease}
.panel::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(14,25,32,.05) 30%,rgba(14,25,32,.88) 100%)}
.panel:hover img{transform:scale(1.04)}
.panel-body{padding:36px}
.panel h3{font-size:clamp(28px,3vw,40px);line-height:1.02;margin:10px 0 14px;max-width:14ch}
.panel p{max-width:38ch;color:rgba(255,255,255,.9)}
.panel .go{display:inline-flex;align-items:center;gap:10px;margin-top:22px;font-weight:600;font-size:15px}
.panel .go svg{width:18px;height:18px;transition:transform .2s}
.panel:hover .go svg{transform:translateX(4px)}

/* process */
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:36px;list-style:none;margin:56px 0 0;padding:0;counter-reset:step}
.steps li{counter-increment:step;border-top:2px solid var(--ink);padding-top:20px}
.steps li::before{content:counter(step,decimal-leading-zero);display:block;font-family:var(--display);font-weight:700;font-size:15px;letter-spacing:.1em;color:var(--accent);margin-bottom:16px}
.steps h3{margin-bottom:8px}
.steps p{font-size:15.5px;line-height:1.55;color:var(--ink-soft)}

/* inner page copy */
.copy{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:72px}
.copy h2{font-size:clamp(30px,3.8vw,46px);margin-top:14px}
.copy-body p{font-size:18.5px;line-height:1.7}
.copy-body p+p{margin-top:20px}
.copy-body .pull{font-family:var(--display);font-weight:600;font-size:clamp(24px,2.6vw,32px);line-height:1.2;letter-spacing:-.01em;margin-bottom:28px}
.points{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 56px;list-style:none;margin:56px 0 0;padding:0}
.points li{border-top:1px solid var(--line);padding:22px 0 30px}
.points h3{font-size:20px;margin-bottom:6px}
.points p{font-size:16px;line-height:1.55;color:var(--ink-soft)}
.gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.gallery figure{margin:0;aspect-ratio:4/5;overflow:hidden;border-radius:4px}
.gallery img{width:100%;height:100%;object-fit:cover}

/* contact band + form */
.contact-band{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:80px;align-items:start}
.contact-band h2{margin:14px 0 22px}
.contact-band .muted{max-width:40ch}
.form{display:grid;gap:20px}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.field{display:grid;gap:8px}
.field label{font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--on-night-soft)}
.field .req{color:var(--accent-light)}
.field input,.field select,.field textarea{width:100%;font:400 17px/1.4 var(--body);color:var(--on-night);background:rgba(238,241,242,.06);border:1px solid var(--line-night);border-radius:4px;padding:15px 16px;transition:border-color .15s,background .15s}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8' fill='none' stroke='%23a9b6bd' stroke-width='1.8'%3E%3Cpath d='M1 1.5l5 5 5-5'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center;padding-right:44px}
.field select option{color:#10191f}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:0;border-color:var(--accent-light);background:rgba(238,241,242,.1)}
.field input::placeholder,.field textarea::placeholder{color:rgba(238,241,242,.4)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form .btn{justify-self:start;margin-top:4px}
.form .btn[disabled]{opacity:.6;cursor:progress}
.form-note{font-size:14px;color:var(--on-night-soft)}
.form-status{font-size:16px;line-height:1.5;padding:16px 18px;border-radius:4px;border:1px solid var(--line-night)}
.form-status[hidden]{display:none}
.form-status.ok{border-color:rgba(120,214,170,.5);background:rgba(120,214,170,.1);color:#cdf3e1}
.form-status.err{border-color:rgba(245,138,171,.6);background:rgba(245,138,171,.1);color:#ffd5e1}

/* footer */
.site-footer{background:var(--night);color:var(--on-night-soft);border-top:1px solid var(--line-night);padding:64px 0 40px}
.foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:48px;align-items:start}
.foot .brand{font-size:34px}
.foot p.tag{margin-top:14px;font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.foot a{text-decoration:none;font-size:15px}
.foot a:hover{color:var(--on-night)}
.legal{margin-top:48px;padding-top:24px;border-top:1px solid var(--line-night);font-size:13.5px}

.notfound{min-height:70svh;display:grid;place-items:center;text-align:left}
.notfound h1{font-size:clamp(64px,14vw,180px);font-weight:800;line-height:.9;letter-spacing:-.03em}

@media (max-width:960px){
  .section{padding:80px 0}
  .about,.cap-head,.copy,.contact-band{grid-template-columns:1fr;gap:40px}
  .about-photo{aspect-ratio:16/10}
  .caps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps{grid-template-columns:repeat(2,minmax(0,1fr));gap:40px 28px}
  .tiles,.gallery{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
}
@media (max-width:760px){
  .wrap{padding:0 20px}
  body{font-size:16.5px}
  .nav-toggle{display:block}
  .nav-links{position:absolute;top:68px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--night);border-bottom:1px solid var(--line-night);padding:8px 20px 24px;display:none}
  .nav-links.open{display:flex}
  .nav-links li{border-bottom:1px solid var(--line-night)}
  .nav-links li:last-child{border-bottom:0;padding-top:18px}
  .nav-links a{display:block;padding:18px 0;font-size:15px;border-bottom:0}
  .nav-links a[aria-current="page"]{color:var(--accent-light)}
  .nav-links .nav-cta{text-align:center;padding:16px 18px}
  .hero .wrap{padding-bottom:44px}
  .split,.points{grid-template-columns:1fr}
  .tiles,.gallery{grid-template-columns:1fr}
  .tile,.gallery figure{aspect-ratio:4/3}
  .panel{min-height:400px}
  .panel-body{padding:28px}
  .caps{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr}
  .form .row{grid-template-columns:1fr}
  .foot{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important}
}